Skip to main content
Photo by Femke Reijerman
Graduation project

Freevolity

Alexia Oprean

"Go pick a flower yourself today!"

WHAT A flowerlike, tongue-in-cheek art and fashion magazine, promising to raise a smile. WHY We live in stressful times. It can overwhelm us and make us far too serious. Lexi Oprean has spotted a pressing need for joy. Noticing the relieving effect flowers can have with their brilliant colours, delicate petals and sweet scent, she took this as her inspiration for a new magazine. Its colourful pages express an off-beat cheerfulness in a range of categories and flicking through them frees the mind. HOW ‘Freevolity’ is liberating in its layout, typography and content. Created entirely in Lexi’s apartment, it shows how small injections of frivolity can change your mood and attitude, making your world a lighter place.

Department

Identity

Degree

Bachelor

Graduation year

2018

Photoshoot

Femke Reijerman