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Photo by Ronald Smits
Graduation project

Plush Garden

Alexandre Delasalle

How can you subvert an aesthetic that is heavily commodified and corporatized? That is the focus of Alexandre Delasalle in his study of the overwhelmingly seductive Kawaii graphic language, bringing light to its enchanted representation of nature. Deploying the techniques of dissection and mimicry, he relocates and magnifies the Kawaii floral vocabulary in the shape of an overgrown pavilion. He appropriates and gives access to these romantic depictions of flora. They highlight the illusion at play in the design of public landscape, which conveys a consensual image of nature as a tame and unthreatening ideal. In ‘Plush Garden’, design becomes a vehicle for counter-cultural action.

Department

Communication

Degree

Bachelor

Graduation year

2022

Photoshoot

Ronald Smits